What is a Matterport 3D Virtual Tour?

Matterport 3D Virtual Tours are an immersive digital experience that allows users to explore a physical space virtually. Using specialized 3D scanning technology, Matterport captures detailed images and creates an interactive, 360-degree tour.

This technology offers a range of benefits, including:

Remote Exploration: Users can explore spaces from anywhere in the world.
Detailed Inspection: Close-up views and measurements provide a comprehensive understanding.
Enhanced Marketing: Virtual tours create a more engaging and informative marketing tool.
Efficient Property Management: Remote property inspections and virtual showings save time and resources.

Matterport 3D tours are used across various industries, including real estate, hospitality, and retail, to provide a compelling and informative virtual experience.

Matterport 3D Tour Features

Be available 24/7

Virtual tours offer a 24/7 accessible platform for venues, allowing potential visitors to explore the space at their convenience. This eliminates the need for physical site visits during specific hours. By providing an immersive, interactive experience, virtual tours enable users to:

Virtually explore: View the venue’s layout, decor, and ambiance from any device.
Gain insights: Access detailed information about the venue’s amenities, services, and capacity.
Make informed decisions: Evaluate the suitability of the venue for events or visits without physical presence.

This round-the-clock accessibility attracts a wider audience, generates more leads, and ultimately drives more business.

360° Walkthrough

A Matterport 3D Virtual Tour provides a 360° walkthrough of a space, offering an immersive experience for viewers. By using a web browser or VR headset, users can:

Explore Freely: Navigate the space at their own pace, looking up, down, and around.
Gain a Sense of Scale: Accurately perceive the size and layout of rooms and areas.
Discover Details: Examine specific features, such as architectural details, decor, or artwork.
Experience the Ambiance: Immerse themselves in the atmosphere and feel the space’s energy.

This interactive experience helps viewers make informed decisions, whether it’s choosing a property, planning an event, or simply exploring a new place.

Branding & Advanced Interactive Menus

Matterport 3D tours enhance branding and navigation through:

Branding Integration: Customise the tour’s appearance with your logo, color scheme, and branding elements.
Interactive Menus: Create custom navigation menus to guide visitors through specific areas of the tour.
Informative Hotspots: Add hotspots to highlight key features, provide additional information, or link to external websites.
Immersive Experience: The interactive nature of Matterport tours creates a memorable brand experience.
Consistent Branding: Ensure consistent branding across all digital platforms, including your website and social media.

By leveraging these features, you can create a branded, immersive experience that leaves a lasting impression.

Embedded Content & Info Tags

Matterport’s embedded content and info tags, known as Mattertags, enhance the interactivity and informational value of virtual tours. These tags can be placed anywhere within the tour to provide additional details, such as:

Product Information: Showcase specific products with details, images, and links to purchase.
Historical Context: Share historical facts, stories, or trivia related to the space.
Property Specifications: Provide detailed information about square footage, room dimensions, and construction materials.
Call-to-Action: Encourage visitors to take specific actions, such as making a reservation, contacting a sales representative, or signing up for a newsletter.

By incorporating Mattertags, virtual tours become more engaging and informative, driving user interaction and boosting conversions.

External 360 Views

360-degree external views on a Matterport 3D tour provide a comprehensive understanding of a property’s surroundings. They offer:

Contextual Understanding: Users can visualize the property’s location, nearby landmarks, and overall neighborhood.
Enhanced First Impressions: A visually appealing exterior view can create a positive first impression and attract potential buyers or tenants.
Informed Decision-Making: By seeing the property’s exterior, users can assess factors like accessibility, parking, and outdoor spaces.
Virtual Site Visits: External views allow remote viewers to explore the property’s surroundings without physically being there.

Ultimately, 360-degree external views contribute to a more informative and engaging virtual tour experience.

Integrated Floorplans

These colour floorplans are high-quality, interactive floor plans that are integrated into Matterport 3D tours. These floor plans enhance the user experience by providing:

Clear Layout: A visual representation of the space’s layout, making it easier to navigate the virtual tour.
Accurate Measurements: Precise measurements of rooms, hallways, and other areas.
Interactive Features: The ability to zoom in, zoom out, and pan around the floor plan.
Integration with Matterport: Seamless integration with Matterport 3D tours, allowing users to switch between the 3D view and the 2D floor plan.

By combining the immersive experience of a Matterport 3D tour with the detailed information of a Floorplan, you can create a powerful tool for showcasing properties and spaces.

Dollhouse View

The dollhouse view in a Matterport 3D tour provides a top-down perspective of the space. It’s like looking at a miniature version of the venue from above. This view offers several advantages:

Spatial Understanding: It helps users quickly grasp the overall layout and spatial relationships between different areas.
Navigation: It provides a clear overview, making it easier to navigate to specific points of interest.
Measurement: It allows users to accurately measure distances between points or the size of specific areas.
Planning: For event planners or interior designers, the dollhouse view can aid in visualizing furniture layouts and event setups.

Overall, the dollhouse view enhances the user experience by providing a comprehensive and intuitive way to explore the virtual space.

Before

After

De-clutter

Remove your furniture.

Re-imagine your space

With a single click you can automatically defurnish any space. No more clutter. No more dated decor. You get a completely blank canvas without losing any of the information or edits contained in your original digital twin.

HDR Photos & Professional Photos

Matterport 3D tours generate high-quality HDR photos directly from the scan, capturing the space’s ambiance and details. However, these photos may not always meet specific marketing or promotional needs. By incorporating additional, professionally captured photos, you can enhance the overall presentation:

Higher Resolution: Professional photos offer superior image quality and resolution, ideal for print materials and high-resolution displays.
Creative Composition: Professional photographers can capture unique angles and perspectives that may not be achievable with a 3D scan.
Branding and Style: These photos can be styled and edited to align with the property’s brand and marketing message.
Specific Features: Highlighting particular features or amenities with dedicated photos can create a more compelling tour.

Combining Matterport 3D tours with professional photography provides a comprehensive and visually appealing presentation of a space.

Black & White Schematic Floorplans

Black & White Pro Floorplans are high-quality, 2D floor plans generated from Matterport 3D scans. They provide accurate measurements, room layouts, and property dimensions. These floor plans are ideal for:

Real Estate Agents: Creating professional listing presentations.
Architects and Designers: Visualizing space planning and renovation projects.
Property Managers: Understanding property layouts for maintenance and tenant management.
Insurance Companies: Documenting property details for claims and assessments.

By offering a clear and concise representation of a space, Black & White Pro Floorplans help clients make informed decisions.

Great For Website & Social Media

Matterport 3D tours enhance website and social media presence by:

Engaging Content: Interactive tours capture attention and increase dwell time on your website.
Improved SEO: Rich media content like virtual tours boosts search engine rankings.
Social Media Sharing: Easily shareable on platforms like Facebook, Instagram, and LinkedIn, expanding reach.
Enhanced Brand Image: High-quality virtual tours project professionalism and innovation.
Lead Generation: Engaging tours can attract potential customers and generate leads.
Virtual Showcasing: Showcase properties, products, or services in a compelling way, even remotely.
Analytics: Track visitor interactions and behavior to refine marketing strategies.

By incorporating Matterport tours into your digital marketing efforts, you can elevate your online presence and drive more engagement.

Improves SEO

Matterport 3D virtual tours can significantly improve your website’s SEO by:

Increased Dwell Time: Users spend more time on your website, indicating higher engagement.
Lower Bounce Rate: Visitors are more likely to explore your site further, reducing bounce rates.
Improved User Experience: Interactive tours enhance user experience, leading to better rankings.
Unique Content: Virtual tours offer unique, high-quality content that search engines value.
Keyword Optimisation: You can optimise your tour’s title, description, and tags with relevant keywords.
Backlinks: Sharing your tour on social media and other platforms can generate backlinks.
Google My Business: Adding your virtual tour to Google My Business can improve local SEO.

By implementing these strategies, you can boost your website’s visibility and attract more organic traffic.

Pre-Qualified Leads & Higher Conversion Rates

Matterport 3D virtual tours can significantly improve lead qualification and conversion rates. By providing an immersive, interactive experience, virtual tours attract highly qualified leads who are serious about exploring your venue.

Potential customers can:

Self-Qualify: View venues at their own pace, eliminating less serious inquiries.
Make Informed Decisions: Gain a comprehensive understanding of the venue’s layout, features, and condition.
Reduce Physical Viewings: Prioritise in-person visits for genuinely interested leads, saving time and resources.

This increased efficiency and focus on qualified leads can lead to higher conversion rates and more genuine customers.